IDA winners in Marketing & Communications
The International Downtown Association (IDA) recognized 65 outstanding projects as winners of the Downtown Achievement Awards which identify improvements to urban centers by dedicated organizations around the globe. The winning organizations represent nearly 50 cities in the U.S., Canada, U.K., New Zealand and South Africa. The top eight projects received Pinnacle Awards, the industry’s highest honor, representing the most creative and inspiring innovations in urban place management.
View the video and presentations to learn more about the 2018 Downtown Achievement Award winners in Economic and Business Development; Events and Programming; Leadership and Management; Marketing & Communications; Planning; Public Space;
Downtown Achievement Award Winner: Glebe Spree 150
Congratulations to the Glebe BIA for winning a Pinnacle Award in Marketing & Communications for “Glebe Spree 150.”
View the Pinnacle Award Winner video here.
Glebe Spree is an annual promotion by the Glebe Business Improvement Area (Glebe BIA) in Ottawa, Canada. Over the past seven years, it has become one of the neighborhood’s most successful traffic generators and an annual Glebe tradition. Running from November 15-December 31, Glebe Spree rewards shoppers receive a stamp for every $20 worth of purchases made at participating Glebe merchants. Once they have collected $200 worth of stamps, their ballot is eligible to enter the drawing for a $10,000 grand prize Glebe Shopping Spree.
To mark Canada’s celebration of 150 years of Confederation, the BIA created a new, Canadiana-inspired Glebe Spree 150 contest. This enhanced format awarded shoppers with a stamp for every $15 purchase, making them eligible for entry after $150 has been collected. Glebe Spree 150 had 162 participating businesses, 81 total prize giveaways, and 31,557 ballots entered. The contest introduces top-of-mind awareness for the Glebe and Glebe merchants during a peak shopping period, creates a value proposition differentiating the Glebe from competing shopping destinations, encourages new and repeat visitation to the Glebe, and increases consumer spend during off-peak period shopping.